Critical Responses
In a critical review of Rembrandt's Enterprise: The Studio and the Market, for conservative magazine The New Criterion, Hilton Kramer described it as an emblematic event "As far as the study of art history is concerned” and more particularly, what has gone wrong with it”. He argues that it attacks Rembrandt for "having commodified himself by virtue of having painted and marketed his own self-portraits". He describes a debt to Fredric Jameson's “Postmodernism and Consumer Society", with "Professor Alpers’s “Rembrandt” coming to resemble an artist like Andy Warhol, the most successful “entrepreneur of the self”". He accuses Alpers of removing the greatest art categorically from the realm of aesthetics, using it as "just another counter in the dialectic of material culture. Such, too, is the dismal fate of art history when the study of art is no longer its primary concern."
Read more about this topic: Svetlana Alpers
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