Business
In business, time and time again, environmentalists are seen facing off against industry, and there is usually very little "meeting in the middle" or compromises. When these two sides agree to disagree, the result is a more powerful message, and it becomes one that allows more people to understand and embrace.
Organizations need to face the fact that the boundaries of accountability are moving fast. The trend towards sustainable management means that organizations are beginning to implement a systems wide approach that links in the various parts of the business with the greater environment at large.
As sustainable management institutions adapt, it becomes imperative that they include an image of sustainable responsibility that is projected for the public to see. This is because firms are socially based organizations. But this can be a double edged sword, because sometimes they end up focusing too much on their image rather than actually focusing on implementing what they are trying to project to the public; this is called green washing. It is important that the execution of sustainable management practices is not put aside while the firm tries to appeal to the public with their sustainable management “practices.”
Additionally, companies must make the connection between sustainability as a vision and sustainability as a practice. Managers need to think systematically and realistically about the application of traditional business principles to environmental problems. By melding the two concepts together, new ideas of business principles emerge and can enable some companies-those with the right industry structure, competitive position, and managerial skills- to deliver increased value to shareholders while making improvements in their environmental performance.
Any corporation can become green on a standard budget. By focusing on the big picture, a company can generate more savings and better performance. By using planning, design, and construction based on sustainable values, sustainable management strives to gain LEED points by reducing footprint of the facility by sustainably planning the site with focus on these three core ideas. To complete a successful green building, or business, the management also applies cost benefit analysis in order to allocate funds appropriately.
Read more about this topic: Sustainable Management
Famous quotes containing the word business:
“You’re a business idea in the shape of a man.”
—David Lean (1908–1991)
“They that go down to the sea in ships, that do business in great waters, these see the works of the Lord and his wonders in the deep.”
—Bible: Hebrew Psalms 107:23-24.
“We are told it will be of no use for us to ask this measure of justice—that the ballot be given to the women of our new possessions upon the same terms as to the men—because we shall not get it. It is not our business whether we are going to get it; our business is to make the demand.... Ask for the whole loaf and take what you can get.”
—Susan B. Anthony (1820–1906)