Survivor: Cook Islands - Diversity and Controversy

Diversity and Controversy

The decision to divide the teams by race and ethnicity has made this series of Survivor controversial even before airing. Members of the New York City Council's Black, Latino and Asian Caucus have called on CBS to dump Survivor. Those who work with the show indicate that as divisions by age, gender, or gender and age combined, have been accepted this should not be treated much different or it would set race apart. Host Jeff Probst conceded, by implication, a small difference in that racial segregation had actually been practiced in US history.

Conversely, previous seasons have been criticized for not having many non-white contestants. This scheme represented much higher exposure particularly for Asian Americans who were only 3.6 percent of the US population in 2000. Native Americans were not represented as a separate group. Probst has since pointed out that over 80% of Survivor's applicants are white.

According to Advertising Age Magazine, more than a half dozen major advertisers such as General Motors and Coca Cola withdrew their advertising after hearing about the teams' division. However, a New York Times report indicates that the decision by several advertisers not to advertise for the current season, including General Motors, Coca Cola, Home Depot, United Parcel Service, and Campbell Soup, was made three months prior to the start of the show and unrelated to the show's racial format.

The early advertisements for the season also attracted some criticism, as they all coyly hinted at how the tribes would be divided, despite the producers having completely revealed the racial divide some time earlier.

Possibly in response to the criticism, Jeff asked the contestants on the reunion show how they felt about the racial divide, and they said that it helped to disprove the stereotypes about them.

MADtv parodied Survivor: Cook Islands in its twelfth season premiere episode, which aired September 16, 2006. The parody involved giving the white challengers significantly easier tasks, such as a swimming challenge which allowed the white challengers to use a canoe, or building a fire with a fire building kit that consisted of gasoline and a DVD on how to build fire, the Hispanic contestants received flint, the Asians received a matchstick, and the African-Americans were given a glass of water.