In each country that Superbrands operates in, it elects a Superbrands Council, which usually comprises industry experts and practitioners, which selects the top brands under various categories and awards them the status of "Superbrands".
Brands are invited to participate in the Superbrands project based on the following criteria: market dominance, longevity, goodwill, customer loyalty and market acceptancy.
Following is the list of Superbrands Council members from respective countries.
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Famous quotes containing the word council:
“Daughter to that good Earl, once President
Of England’s Council and her Treasury,
Who lived in both, unstain’d with gold or fee,
And left them both, more in himself content.
Till the sad breaking of that Parliament
Broke him, as that dishonest victory
At Chaeronea, fatal to liberty,
Kill’d with report that old man eloquent;—”
—John Milton (1608–1674)