Economic Effects
With all the cutbacks resulting from the severe economic downturn in the United States, the game was dubbed "The Recession Bowl." Restaurants were slow in business and many parties, including parties hosted by Playboy and Sports Illustrated were canceled. There were also 200 fewer sports journalists covering the game than at Super Bowl XLII the previous year. According to the online broker StubHub, tickets with a face value of $500 changed hands the week of the Super Bowl for an average $2,500 – a 40% drop from Super Bowl XLII in 2008 and 16% lower than Super Bowl XL in 2006. Ford, Chrysler and General Motors, the Big Three automobile makers, decided not to purchase television advertisements following the three companies' business struggles in 2008 and early 2009.
Read more about this topic: Super Bowl XLIII
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