Construction and Architecture
The art deco Sunset Tower is considered one of the finest examples of the Streamline Moderne form of Art Deco architecture in Southern California. In their guide to Los Angeles architecture, David Gebhard and Robert Winter wrote that "this tower is a first class monument of the Zig Zag Moderne and as much an emblem of Hollywood as the Hollywood sign." It is situated in a commanding location on the Sunset Strip with views of the city and is decorated with plaster friezes of plants, animals, zeppelins, mythological creatures and Adam and Eve. Originally operated as a luxury apartment hotel, it was one of the first high-rise reinforced concrete buildings in California. When it was completed in August 1931 at a cost of $750,000, the Los Angeles Times reported: "What is described to be the tallest apartment-house in Los Angeles County, rising 15 stories or 195 feet, was completed last week at Kings Road and Sunset Boulevard by W.I. Moffett, general contractor, for E.M. Fleming, owner."
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