The Tribune's Closure
After Murray's tenure as editor ended in January 2005 he was succeeded as Sunday Tribune editor by Noirin Hegarty, a former deputy editor at the INM-owned Dublin morning tabloid Evening Herald. Many journalists believe that in the following years, the Sunday Tribune moved closer to tabloid-style content in a bid to combat INM's rival, Associated Newspapers's tabloid Irish Mail On Sunday newspaper, which launched in 2006.
Over time, circulation and readership of the newspaper declined.
On 1 February 2011 it was announced that the Sunday Tribune had gone into receivership, with fresh investment being sought by McStay Luby. The following day it was announced that there would be no further edition of the newspaper for four weeks. The last issue appeared on 30 January 2011. On 6 February 2011, the Irish Mail on Sunday committed a "shameless" crime when it allowed copies of its newspaper go on sale with an imitation Sunday Tribune cover. This plagiarism was "denounced" when it became public. The Irish Mail on Sunday was subsequently sued.
The paper was often humorously referred to as "The Turbine", especially in the satirical magazine The Phoenix.
On 22 February 2011, following a review by the Receiver, in consultation with the management of the company, of the financial and risk areas of the Sunday Tribune it was decided that publication of the newspaper together with its online edition would be deferred during the sale process.
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