Sundance Catalog
In the Sundance Resort was a tiny store which guests would frequently write to, requesting special items they had seen while visiting Sundance. Twenty years had passed since the beginning of Sundance and requests for the store's unique offerings spread beyond the box canyon. People who had visited Sundance began to write back to the store from all over the country. Robert Redford called together a few of his colleagues to discuss starting a mail-order catalog to fill these requests and to make Sundance's unique items available to a wider audience. It started small, four employees, Harry Rosenthal and Brent Beck as CEO and VP Merchant, working from the old Sundance Village firehouse put together the first Sundance Catalog, which mailed in the fall of 1989 to a relatively small group of general store customers and friends.
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