Development
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News about Summer Days arguably first appeared on October 1, 2005, when 0verflow posted a link to the game's then-live website on their official blog. On April 1, 2006, 0verflow began a blog for the game, the first of which announced that Summer Days had been postponed from an original release in April to June 23. Character profiles were added between April 9 to June 17.
Promotion for the game began shortly after. 0verflow announced on April 26 that it would be attending Dream Party 2006, an anime convention, in Tokyo on May 4 and in Osaka on May 28, selling retail copies of previous titles and Summer Days wall scrolls. In addition to announcing its attendance, the company also began to sell costumes of the game's waitress uniform on April 26. On May 2, 0verflow posted that the company would be visiting Akihabara, Osaka, Tokushima, Koriyama, Nagoya and Sapporo showcasing the game and selling Summer Days phone cards. Following a downloadable sample of the Summer Days limited edition DVD on May 12, 0verflow released a teaser of the game on May 18. The game's opening cinema was later posted for download on June 10.
As Summer Days approached release, 0verflow announced on June 17 that it would host an autograph signing by the game's character artist, Junji Goto, from June 24 to 25 in Nagoya and Osaka respectively, and that a celebratory event would be hosted at the Kyoto Kaikan Hall from 11:00am to 7:30pm on June 23. Unfortunately for the company, Summer Days would not live up to its hype.
On December 1, 2006, 0verflow posted that it would be attending Comic Exhibit 71, an anime convention, from December 29 to 30, selling Summer Days merchandise, such as phone cards and lanyards. Following a short merchandise campaign from January 1 to January 9, 2007, and the attendance of Dream Party 2007 in Osaka and Tokyo from April to May respectively, active promotion for Summer Days effectively ended.
Read more about this topic: Summer Days
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