Endorsement & Sponsorship Deals
In March 2011, Sugar Sammy signed a deal to be to the new face of Videotron in English Canada. The campaign, complete with television and internet ads, premieres on April 20, 2011. Sugar Sammy is dressed by designer labels Diesel & M0851
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“Nature knows nothing but solid bodies; your science deals only with combinations of surfaces. And so nature constantly gives the lie to all your laws; can you name one to which no fact makes an exception?”
—Honoré De Balzac (1799–1850)