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Sucker Punch participated in the Comic-Con 2010 and showed the first footage of the film, featuring the songs "Prologue" by Immediate Music and "The Crablouse" by Lords of Acid. The trailer was released on Tuesday July 27 on Apple Trailers. The second official trailer was released on Wednesday November 3 and was attached to Due Date, Harry Potter and the Deathly Hallows – Part 1, and Black Swan. On February 15 Titan Books released the official "Art of the Film" book full of pictures, stills in a way to celebrate the film's release in the next month.
The film received a PG-13 rating. To avoid an R rating, a sex scene was cut. Browning said, "I had a very tame and mild love scene with Jon Hamm ... I think it's great for this young girl to actually take control of her own sexuality." She added, " got Zack to edit the scene and make it look less like she's into it. Zack said he edited it down to the point where it looked like he was taking advantage of her. That's the only way he could get a PG-13 and he said, 'I don't want to send that message.'"
In the UK, the film received a 12A rating for moderate violence, threat, language and sexual references. The film was passed with no cuts made. The extended director's cut was also rated 12A.
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