Subaru Alcyone SVX - Market

Market

Total sales of the SVX numbered 14,257 in the United States and a total of 24,379 worldwide. 2,478 SVXs were sold in Europe (with 854 headed directly to Germany and 60 to France). Roughly 7,000 of all SVXs sold were right-hand drive models. Included in this number were the 249 vehicles sold in Australia, at a cost between approx. A$73,000 to A$83,000. 5,884 units remained in Japan.

As an investment, Subaru actually lost $3,000 on every Subaru SVX sold, for a total loss of around $75,000,000 on this project. It was also developed and released during Japan's "bubble economy", and as the economic condition in Japan continued to decline, it had an effect on sales in Japan.

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Famous quotes containing the word market:

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