Studebaker Scotsman - Pickup Truck

Pickup Truck

To serve an estimated market for a low-priced, basic pickup truck a model was produced on the lines of the 1949-53 style of grille and front-end sheetmetal, with a few modifications. Most trucks in the 1950s had as standard one tail-lamp, one interior sun visor, one windshield wiper, and one arm-rest—all on the driver's side. The Scotsman followed this philosophy with one exception: There was no arm-rest. Externally, the Scotsman had no chrome plating and simple plaid decals with the Studebaker name on the hood, dashboard and tailgate.

Stripping to an even more basic level did allow Studebaker to advertise the lowest-priced pickup in the U.S. in 1958; it cost less than $1,500 to drive home a standard Scotsman pickup. The model sold reasonably well, though the general car and truck market was down in 1958.

The Scotsman truck, unlike the car, was continued in 1959, exchanging its plaid decal nameplates for chromed "S" and "Studebaker" emblems. An inexpensive "Deluxe Equipment Group" enabled buyers to fit their Scotsmans with the same grille and front sheetmetal as the regular Studebaker trucks. Two new models were added as well, although these were comprised simply of additional engines from which to choose. More pickups were sold than the standard "Deluxe" line.

The Scotsman was replaced for the 1960 model year by the Studebaker Champ pickup, which was based on the truck chassis with a cab derived from the contemporary Lark four-door sedan.