Streaming Media - A Typical Application, and New Marketing Concepts

A Typical Application, and New Marketing Concepts

Useful - and typical - applications of the "streaming" concept are, for example, long video lectures performed "online" on the internet. An advantage of this presentation is that these lectures can be very long, indeed, although they can always be interrupted or repeated at arbitrary places.

There are also new marketing concepts. For example the Berlin Philharmonic Orchestra sells internet live streams of whole concerts, instead of several CDs or similar fixed media, by their so-called "Digital Concert Hall" using YouTube for "trailing" purposes only. These "online concerts" are also spread over a lot of different places - cinemas - at various places on the globe. A similar concept is used by the Metropolitan Opera in New York.

Read more about this topic:  Streaming Media

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