Marketing
Instead of models or celebrities, the trademark "Stila Girl" illustrations are used as the company's "face". Most products are packaged in recyclable aluminum or biodegradable paperboard.
Popular products include individually sold eyeshadow pans, "lip glaze", a lip gloss in a twist-up brush available in flavored shades such as watermelon, grapefruit, and apricot, and convertible colors, which is a cream product for use on cheeks and lips. Stila products are targeted at young professionals and moms.
Stila generally releases four seasonal collections (spring, summer, fall, and winter) in addition to a variety of promotional items from time to time (Breast Cancer Awareness, various movies like Legally Blonde and Vanity Fair, the Barbie Loves Stila collection, etc.).
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