STICKS NIX HICK PIX was a headline printed in Variety, a newspaper covering Hollywood and the entertainment industry, on July 17, 1935, over an article about the reaction of rural audiences to movies about rural life. It is one of the most famous headlines ever to appear in an American publication.
Using a form of headlinese that the newspaper called slanguage, "Sticks Nix Hick Pix" means that people in rural areas ("the sticks") reject ("nix") motion pictures ("pix") about rural life ("hicks"). The conventional wisdom of the movie industry was that themes of upper-class life would not be popular in the countryside; according to the article, this assumption was incorrect.
According to Robert Landry of the Variety staff, the headline was written by Lyn Bonner; however, Sime's Site (a site for people associated with Variety, named after the paper's founder) credits it to Abel Green.
Because it was the lead headline of the paper, it was printed in all capital letters. Standard style for other Variety headlines was initial capital letters on virtually all words.
Read more about Sticks Nix Hick Pix: Fame
Famous quotes containing the word sticks:
“A fat stomach sticks out too far, Monsieur La Rue. It prevents you from looking down and seeing what is going on around you.”
—Norman Reilly Raine (1895–1971)