The SFN
St. John and Fisher launched The SFN - The Online Network - a groundbreaking, appointment-viewing web destination for original series including their own California Heaven, as well as other in-house productions and select web series.. Also referred to as SFNTV, the site is focused on creating a television network experience for online users.
Clothing lifestyle brand 69 Slam was the first to embrace the new network with an integrated ad campaign sponsoring select episodes from the first season of California Heaven.
On January 12, 2012, the second season of web soap DeVanity premiered exclusively on The SFN, with guest stars Alana Stewart, Robin Riker and Kyle Lowder from Bold And The Beautiful.
On January 13, 2012, River Ridge premiered, starring daytime Emmy Award winner Julie Pinson, Emmy Award nominee Beth Ehlers and Signy Coleman, and Savannah's Shannon Sturges among the cast.
Another series, Fumbling Thru The Pieces, stars daytime Emmy Award winner Hillary B. Smith, also aired on the network.
Western drama "Thurston" premiered on the network in April, 2012, created by Kathryn O'Sullivan and executive produced by O'Sullivan and Paul Awad. The award-winning drama tied with California Heaven to become the two most-watched series on the network.
On June 8, the trailer for The SFN's first reality series -- Project Poker -- made its debut, announcing a July 12th premiere for the series about an amateur gambler and his quest for fame and fortune in the world of professional poker.
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