QVC
In 1993, Steve Whatley joined QVC along with fellow British Television Presenters Debbie Flint, Paul Lavers, and Julia Roberts prior to 'the UK's first shopping channel' launching on 1 October of that year.
His presenting style on QVC was regarded as 'camp' and humorous, which earned him a very large fanbase. He is most remembered for the "Diamonique" jewellery shows he presented, later gaining the nickname 'Mr Diamonique'.
Behind the camera, Whatley was serious about the products he sold and the shows he presented. This 'perfectionism' sometimes led to disagreements with production staff about the best way to sell the item.
In September 1997, after 4 years working at the channel, Whatley left QVC after what was seen as an excessive discussion of Diana, Princess of Wales in his presenting of a "Today's Special Value" item of jewellery the day before her funeral. The "Today's Special Value" item closely resembled Diana, Princess of Wales' diamond and sapphire engagement ring. QVC had ordered there to be no mention of Diana, Princess of Wales in relation to the ring, but Whatley decided otherwise and described the ring as "a fine tribute to a loved princess". There had also been a 'flare-up' of issues regarding his relationship with other members of staff in the months leading up to Whatley's departure from the channel.
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