Creative Contributions
He was the co-creator—along with Lee Clow -- of Apple Inc.'s 1984 commercial that launched the Macintosh.
He also led the team that created and launched IBM's award-winning e-business campaign.
He is the voice of "Hello Moto", a ringtone and a campaign he and his team at Ogilvy created for Motorola.
Read more about this topic: Steve Hayden (copywriter)
Famous quotes containing the word creative:
“Every work of art should give utterance, or indicate, the awful blind strength and the cruelty of the creative impulse, that is why they must all have what are called errors, both of taste and style.”
—Christina Stead (1902–1983)