Creative Contributions
He was the co-creator—along with Lee Clow -- of Apple Inc.'s 1984 commercial that launched the Macintosh.
He also led the team that created and launched IBM's award-winning e-business campaign.
He is the voice of "Hello Moto", a ringtone and a campaign he and his team at Ogilvy created for Motorola.
Read more about this topic: Steve Hayden (copywriter)
Famous quotes containing the word creative:
“Just as the creative artist is not allowed to choose, neither is he permitted to turn his back on anything: a single refusal, and he is cast out of the state of grace and becomes sinful all the way through.”
—Rainer Maria Rilke (1875–1926)