Creative Contributions
He was the co-creator—along with Lee Clow -- of Apple Inc.'s 1984 commercial that launched the Macintosh.
He also led the team that created and launched IBM's award-winning e-business campaign.
He is the voice of "Hello Moto", a ringtone and a campaign he and his team at Ogilvy created for Motorola.
Read more about this topic: Steve Hayden (copywriter)
Famous quotes containing the word creative:
“All “it was” is a fragment, a riddle, a horrible accident—until the creative will declares: “But thus I willed it!”MUntil the creative will declares: “But thus I will it! Thus shall I will it!””
—Friedrich Nietzsche (1844–1900)