Creative Contributions
He was the co-creator—along with Lee Clow -- of Apple Inc.'s 1984 commercial that launched the Macintosh.
He also led the team that created and launched IBM's award-winning e-business campaign.
He is the voice of "Hello Moto", a ringtone and a campaign he and his team at Ogilvy created for Motorola.
Read more about this topic: Steve Hayden (copywriter)
Famous quotes containing the word creative:
“The making of a picture ought surely to be a rather fascinating adventure. It is not; it is an endless contention of tawdry egos, some of them powerful, almost all of them vociferous, and almost none of them capable of anything much more creative than credit-stealing and self- promotion.”
—Raymond Chandler (1888–1959)