Creative Contributions
He was the co-creator—along with Lee Clow -- of Apple Inc.'s 1984 commercial that launched the Macintosh.
He also led the team that created and launched IBM's award-winning e-business campaign.
He is the voice of "Hello Moto", a ringtone and a campaign he and his team at Ogilvy created for Motorola.
Read more about this topic: Steve Hayden (copywriter)
Famous quotes containing the word creative:
“But the creative person is subject to a different, higher law than mere national law. Whoever has to create a work, whoever has to bring about a discovery or deed which will further the cause of all of humanity, no longer has his home in his native land but rather in his work.”
—Stefan Zweig (18811942)