Creative Contributions
He was the co-creator—along with Lee Clow -- of Apple Inc.'s 1984 commercial that launched the Macintosh.
He also led the team that created and launched IBM's award-winning e-business campaign.
He is the voice of "Hello Moto", a ringtone and a campaign he and his team at Ogilvy created for Motorola.
Read more about this topic: Steve Hayden (copywriter)
Famous quotes containing the word creative:
“Women’s art, though created in solitude, wells up out of community. There is, clearly, both enormous hunger for the work thus being diffused, and an explosion of creative energy, bursting through the coercive choicelessness of the system on whose boundaries we are working.”
—Adrienne Rich (b. 1929)