Creative Contributions
He was the co-creator—along with Lee Clow -- of Apple Inc.'s 1984 commercial that launched the Macintosh.
He also led the team that created and launched IBM's award-winning e-business campaign.
He is the voice of "Hello Moto", a ringtone and a campaign he and his team at Ogilvy created for Motorola.
Read more about this topic: Steve Hayden (copywriter)
Famous quotes containing the word creative:
“The creative artist seems to be almost the only kind of man that you could never meet on neutral ground. You can only meet him as an artist. He sees nothing objectively because his own ego is always in the foreground of every picture.”
—Raymond Chandler (1888–1959)