Creative Contributions
He was the co-creator—along with Lee Clow -- of Apple Inc.'s 1984 commercial that launched the Macintosh.
He also led the team that created and launched IBM's award-winning e-business campaign.
He is the voice of "Hello Moto", a ringtone and a campaign he and his team at Ogilvy created for Motorola.
Read more about this topic: Steve Hayden (copywriter)
Famous quotes containing the word creative:
“What if all the forces of society were bent upon developing [poor] children? What if society’s business were making people instead of profits? How much of their creative beauty of spirit would remain unquenched through the years? How much of this responsiveness would follow them through life?”
—Mary Heaton Vorse (1874–1966)