Steve Hayden (copywriter) - Creative Contributions

Creative Contributions

He was the co-creator—along with Lee Clow -- of Apple Inc.'s 1984 commercial that launched the Macintosh.

He also led the team that created and launched IBM's award-winning e-business campaign.

He is the voice of "Hello Moto", a ringtone and a campaign he and his team at Ogilvy created for Motorola.

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Famous quotes containing the word creative:

    There are three principal means of acquiring knowledge available to us: observation of nature, reflection, and experimentation. Observation collects facts; reflection combines them; experimentation verifies the result of that combination. Our observation of nature must be diligent, our reflection profound, and our experiments exact. We rarely see these three means combined; and for this reason, creative geniuses are not common.
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