The Berrics
The Berrics concept was primarily conceived by Berra, who enlisted close friend, Koston, to invest in the premises that contains the training facility. Located in Los Angeles, US, the facility's name is an amalgamation of the pair's individual names: Berra + Eric = Berrics. In 2009, skateboarding journalist, Chris Nieratko, gained entrance to the skate park and its cardinal rule: "You have to film while you're skating The Berrics." The footage is later posted on The Berrics website, TheBerrics.com. TheBerrics.com grew to become one of skateboarding's most popular websites in only several months: "In January, the site had more unique visitors than sites for all of the major skateboarding magazines, and ESPN.com's action sports page, according to comScore, a market research firm."
The website features a range of weekly, regular, and special features, including "Weekendtage", "Bangin'", "Battle at the Berrics", "Field Ops", and "Off the Grid".
Berra has also used the website to feature colleagues and friends in the associated fields of film, advertising, and music.
Read more about this topic: Steve Berra