Station identification (ident or channel ID) is the practice of radio or television stations or networks identifying themselves on air, typically by means of a call sign or brand name (sometimes known, particularly in the United States, as a "sounder" or "stinger", more generally as a station or network ID). This may be to satisfy requirements of licensing authorities, a form of branding or a combination of both. As such it is closely related to production logos used in television and cinema, alike.
Station identification used to be done regularly by an announcer at the halfway point during the presentation of a television program, or in between programs.
Read more about Station Identification: Australia, Livestream Identification, Combining Identification With Promotion
Famous quotes containing the word station:
“With boys you always know where you stand. Right in the path of a hurricane. It’s all there. The fruit flies hovering over their waste can, the hamster trying to escape to cleaner air, the bedrooms decorated in Early Bus Station Restroom.”
—Erma Bombeck (20th century)