Station identification (ident or channel ID) is the practice of radio or television stations or networks identifying themselves on air, typically by means of a call sign or brand name (sometimes known, particularly in the United States, as a "sounder" or "stinger", more generally as a station or network ID). This may be to satisfy requirements of licensing authorities, a form of branding or a combination of both. As such it is closely related to production logos used in television and cinema, alike.
Station identification used to be done regularly by an announcer at the halfway point during the presentation of a television program, or in between programs.
Famous quotes containing the word station:
“Say first, of God above, or Man below,
What can we reason, but from what we know?
Of Man what see we, but his station here,
From which to reason, or to which refer?
Thro worlds unnumberd tho the God be known,
Tis ours to trace him only in our own.
—Alexander Pope (16881744)