Station identification (ident or channel ID) is the practice of radio or television stations or networks identifying themselves on air, typically by means of a call sign or brand name (sometimes known, particularly in the United States, as a "sounder" or "stinger", more generally as a station or network ID). This may be to satisfy requirements of licensing authorities, a form of branding or a combination of both. As such it is closely related to production logos used in television and cinema, alike.
Station identification used to be done regularly by an announcer at the halfway point during the presentation of a television program, or in between programs.
Famous quotes containing the word station:
“[T]here is no situation so deplorable ... as that of a gentlewoman in real poverty.... Birth, family, and education become misfortunes when we cannot attain some means of supporting ourselves in the station they throw us into. Our friends and former acquaintances look on it as a disgrace to own us.... If we were to attempt getting our living by any trade, people in that station would think we were endeavoring to take their bread out of their mouths.”
—Sarah Fielding (17101768)