Station identification (ident or channel ID) is the practice of radio or television stations or networks identifying themselves on air, typically by means of a call sign or brand name (sometimes known, particularly in the United States, as a "sounder" or "stinger", more generally as a station or network ID). This may be to satisfy requirements of licensing authorities, a form of branding or a combination of both. As such it is closely related to production logos used in television and cinema, alike.
Station identification used to be done regularly by an announcer at the halfway point during the presentation of a television program, or in between programs.
Read more about Station Identification: Australia, Livestream Identification, Combining Identification With Promotion
Famous quotes containing the word station:
“I introduced her to Elena, and in that life-quickening atmosphere of a big railway station where everything is something trembling on the brink of something else, thus to be clutched and cherished, the exchange of a few words was enough to enable two totally dissimilar women to start calling each other by their pet names the very next time they met.”
—Vladimir Nabokov (1899–1977)