Toys
Like many 1980s toys, the Starcom line was developed as part of the merchandising for a cartoon.
Starcom: The U.S. Space Force debuted on television screens in 1987, and the toy line hit stores around the same time. There was plenty of variety for the pint-sized empire builder to choose from: the complete series of Starcom toys offered 23 figures, 6 playsets, and 13 vehicles on the Starcom side, while the Shadow Force was represented by 15 action figures and 11 vehicles. The action figures were two inches tall and came packaged with a backpack, a weapon, and identification cards that explained who they were and what their equipment could do. Like the figures, the vehicles and playsets benefited from a sleek, attractive design.
The most unusual aspect of the Starcom toy line was its use of Magna Lock technology. The action figures had tiny magnets implanted in their feet. Not only did this allow them to stand on the vehicles and playsets without falling off, but it also activated devices in the playsets. For instance, if one placed a figure in the elevator of the Starbase Station playset, its Magna Lock magnets would cause the elevator to rise to the top by itself. On the same playset, if one put a figure within a cannon, the Magna Lock magnets would activate a mechanism that made it turn and fire its rockets.
The vehicles and playsets also delivered Power Deploy features, which uses automatic wind up mechanisms that allows them to perform multiple actions all in a touch of a button, without the use of batteries. For example, with the touch of a button, the Starcom StarWolf unfolds its front, and both its wings. All in all, they offered plenty of moving parts (hidden compartments, cannons, folding wings, etc.). Starcom toys never caught on in the U.S. due to poor promotion and the fact that its parent show only lasted a year in syndication. They were discontinued after two years but ended up doing very well in Europe, where both the show and the toys continued to be popular long after the American toys. The toys were successful and hugely popular in Europe and Southeast Asia only after coming under the production and promotion of Mattel. That company removed the US flag and NASA details from the Coleco originals and launched the toys with a second line of promotions in the early 1990s.
Read more about this topic: Starcom: The U.S. Space Force
Famous quotes containing the word toys:
“For should your hands drop white and empty
All the toys of the world would break.”
—John Frederick Nims (b. 1913)
“The great passion in a man’s life may not be for women or men or wealth or toys or fame, or even for his children, but for his masculinity, and at any point in his life he may be tempted to throw over the things for which he regularly lays down his life for the sake of that masculinity. He may keep this passion secret from women, and he may even deny it to himself, but the other boys know it about themselves and the wiser ones know it about the rest of us as well.”
—Frank Pittman (20th century)
“It is marvelous indeed to watch on television the rings of Saturn close; and to speculate on what we may yet find at galaxy’s edge. But in the process, we have lost the human element; not to mention the high hope of those quaint days when flight would create “one world.” Instead of one world, we have “star wars,” and a future in which dumb dented human toys will drift mindlessly about the cosmos long after our small planet’s dead.”
—Gore Vidal (b. 1925)