Toys
Like many 1980s toys, the Starcom line was developed as part of the merchandising for a cartoon.
Starcom: The U.S. Space Force debuted on television screens in 1987, and the toy line hit stores around the same time. There was plenty of variety for the pint-sized empire builder to choose from: the complete series of Starcom toys offered 23 figures, 6 playsets, and 13 vehicles on the Starcom side, while the Shadow Force was represented by 15 action figures and 11 vehicles. The action figures were two inches tall and came packaged with a backpack, a weapon, and identification cards that explained who they were and what their equipment could do. Like the figures, the vehicles and playsets benefited from a sleek, attractive design.
The most unusual aspect of the Starcom toy line was its use of Magna Lock technology. The action figures had tiny magnets implanted in their feet. Not only did this allow them to stand on the vehicles and playsets without falling off, but it also activated devices in the playsets. For instance, if one placed a figure in the elevator of the Starbase Station playset, its Magna Lock magnets would cause the elevator to rise to the top by itself. On the same playset, if one put a figure within a cannon, the Magna Lock magnets would activate a mechanism that made it turn and fire its rockets.
The vehicles and playsets also delivered Power Deploy features, which uses automatic wind up mechanisms that allows them to perform multiple actions all in a touch of a button, without the use of batteries. For example, with the touch of a button, the Starcom StarWolf unfolds its front, and both its wings. All in all, they offered plenty of moving parts (hidden compartments, cannons, folding wings, etc.). Starcom toys never caught on in the U.S. due to poor promotion and the fact that its parent show only lasted a year in syndication. They were discontinued after two years but ended up doing very well in Europe, where both the show and the toys continued to be popular long after the American toys. The toys were successful and hugely popular in Europe and Southeast Asia only after coming under the production and promotion of Mattel. That company removed the US flag and NASA details from the Coleco originals and launched the toys with a second line of promotions in the early 1990s.
Read more about this topic: Starcom: The U.S. Space Force
Famous quotes containing the word toys:
“If we had a reliable way to label our toys good and bad, it would be easy to regulate technology wisely. But we can rarely see far enough ahead to know which road leads to damnation. Whoever concerns himself with big technology, either to push it forward or to stop it, is gambling in human lives.”
—Freeman Dyson (b. 1923)
“The child that is not clean and neat,
With lots of toys and things to eat,
He is a naughty child, I’m sure—
Or else his dear Papa is poor.”
—Robert Louis Stevenson (1850–1894)
“Man hath still either toys or care:
But hath no root, nor to one place is tied,
But ever restless and irregular,
About this earth doth run and ride.
He knows he hath a home, but scarce knows where;
He says it is so far,
That he has quite forgot how to go there.”
—Henry Vaughan (1622–1695)