Toys
Like many 1980s toys, the Starcom line was developed as part of the merchandising for a cartoon.
Starcom: The U.S. Space Force debuted on television screens in 1987, and the toy line hit stores around the same time. There was plenty of variety for the pint-sized empire builder to choose from: the complete series of Starcom toys offered 23 figures, 6 playsets, and 13 vehicles on the Starcom side, while the Shadow Force was represented by 15 action figures and 11 vehicles. The action figures were two inches tall and came packaged with a backpack, a weapon, and identification cards that explained who they were and what their equipment could do. Like the figures, the vehicles and playsets benefited from a sleek, attractive design.
The most unusual aspect of the Starcom toy line was its use of Magna Lock technology. The action figures had tiny magnets implanted in their feet. Not only did this allow them to stand on the vehicles and playsets without falling off, but it also activated devices in the playsets. For instance, if one placed a figure in the elevator of the Starbase Station playset, its Magna Lock magnets would cause the elevator to rise to the top by itself. On the same playset, if one put a figure within a cannon, the Magna Lock magnets would activate a mechanism that made it turn and fire its rockets.
The vehicles and playsets also delivered Power Deploy features, which uses automatic wind up mechanisms that allows them to perform multiple actions all in a touch of a button, without the use of batteries. For example, with the touch of a button, the Starcom StarWolf unfolds its front, and both its wings. All in all, they offered plenty of moving parts (hidden compartments, cannons, folding wings, etc.). Starcom toys never caught on in the U.S. due to poor promotion and the fact that its parent show only lasted a year in syndication. They were discontinued after two years but ended up doing very well in Europe, where both the show and the toys continued to be popular long after the American toys. The toys were successful and hugely popular in Europe and Southeast Asia only after coming under the production and promotion of Mattel. That company removed the US flag and NASA details from the Coleco originals and launched the toys with a second line of promotions in the early 1990s.
Read more about this topic: Starcom: The U.S. Space Force
Famous quotes containing the word toys:
“If there is a species which is more maltreated than children, then it must be their toys, which they handle in an incredibly off-hand manner.... Toys are thus the end point in that long chain in which all the conditions of despotic high-handedness are in play which enchain beings one to another, from one species to another—cruel divinities to their sacrificial victims, from masters to slaves, from adults to children, and from children to their objects.”
—Jean Baudrillard (b. 1929)
“Scarfs, garters, gold, amuse his riper stage,
And beads and prayer-books are the toys of age:
Pleased with this bauble still, as that before;
‘Till tired he sleeps, and life’s poor play is o’er.”
—Alexander Pope (1688–1744)
“Most baby books also tend to romanticize the mother who stays at home, as if she really spends her entire day doing nothing but beaming at the baby and whipping up educational toys from pieces of string, rather than balancing cooing time with laundry, cleaning, shopping and cooking.”
—Susan Chira (20th century)