Products
Starbucks stopped using milk originating from rBGH-treated cows in 2007.
In June 2009, the company announced that it will be overhauling its menu and selling salads and baked goods without high-fructose corn syrup or artificial ingredients. This move was expected to attract health- and cost-conscious consumers and will not affect prices.
Starbucks introduced a brand new line of instant coffee packets called VIA "Ready Brew", in March 2009. It was first unveiled in New York City with subsequent testing of the product also in Seattle, Chicago and London. The first two VIA flavors include Italian Roast and Colombia, which were then rolled out in October 2009, across the U.S. and Canada with Starbucks stores promoting the product with a blind "taste challenge" of the instant versus fresh roast. Many people could not tell the difference between the instant and fresh brewed coffee. Some analysts theorized that by introducing instant coffee, Starbucks would devalue its own brand.
Starbucks began selling beer and wine at at some US stores in 2010. As of April 2012 it is available at seven locations and others have applied for licences.
In 2011, Starbucks introduced its largest cup size, the Trenta, which can hold 31 ounces. In September 2012, Starbucks announced the Verismo, a consumer-grade single serve coffee machine that uses sealed plastic cups of coffee grounds, and a "milk pod" for lattes.
On November 10, 2011, Starbucks Corporation announced that it had bought juice company Evolution Fresh for $30 million in cash and plans to start a chain of juice bars starting in around middle of 2012, venturing into territory staked out by Jamba Inc. Its first store released in San Bernadino, California and plans for a Store in San Francisco will be launched in Early 2013.
In 2012, Starbucks began selling a line of iced refresher beverages in its stores which contain an extract from green arabica coffee beans. The beverages are fruit flavored and contain caffeine but, according to the company, "with none of the coffee flavor". Starbucks' green coffee extraction process involves soaking the beans in water.
| Name | Measurement | Notes |
|---|---|---|
| Demi | 3 US fl oz (89 mL) | Smallest size. Espresso shots. |
| Short | 8 US fl oz (240 mL) | Smaller of the two original sizes |
| Tall | 12 US fl oz (350 mL) | Larger of the two original sizes |
| Grande | 16 US fl oz (470 mL) | Italian/Spanish/Portuguese/French for "large" |
| Venti | 20 US fl oz (590 mL), 26 US fl oz (770 mL) | Italian for "twenty" |
| Trenta | 30 US fl oz (890 mL) | Italian for "thirty" |
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