Commercial Endorsements
Wawrinka's corporate sponsors have included Yonex, Audi and Audemars Piguet.
As of January 2012, Wawrinka wears Yonex clothing and shoes and uses a Yonex VCORE Tour 97 racquet. Previously, he used Head tennis racquets, first the Flexpoint Prestige MidPlus and Microgel Prestige pro, and then the YOUTEK Prestige Pro MidPlus.
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“A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.”
—Marshall McLuhan (1911–1980)