Marketing
The St. Ides brand has made use of celebrity endorsements by rappers in the past. Rappers Andre Nickatina, Ice Cube, 2Pac, Dr. Dre, Snoop Dogg, Warren G, Nate Dogg, MC Eiht, Scarface, Wu-Tang Clan, Project Pat, King Tee, DJ Pooh, The Notorious B.I.G., Eric B & Rakim, EPMD, Method Man & Redman, Cypress Hill, RBL Posse, Luniz, and the Geto Boys. Chuck D appeared in a St. Ides advertisement once, but sued the brand's then-owner, the McKenzie River Brewing Company, for using his voice without his permission; he had long taken a strong stance against malt liquor advertising.
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