Logos and Identity
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Johnson Banks Design Ltd were commissioned by Capital Shopping Centres and Land Securities to provide a new logo and identity for the new St. David's shopping centre.
The overall identity is based on the thought that hundreds of thousands of people will gather and use the new centre as their meeting place, and our "people" diagrams swiftly became the beginnings of the entire scheme...The "people", simplified down to dots, become the linking element in a scheme that applies across a vast array of items, from fonts to symbols and images.
—Johnson Banks, the logo designers
Air Design Ltd were commissioned to provide signage, environmental graphics and to design the new website for St David's, www.stdavidscardiff.com.
Read more about this topic: St. David's (Cardiff)
Famous quotes containing the word identity:
“There is a terrible blindness in the love that wants only to accommodate. It’s not only to do with omissions and half-truths. It implants a lack of being in the speaker and robs the self of an identity without which it is impossible for one to grow close to another.”
—Alexander Theroux (b. 1940)