Sales
The Squier '51 originally sold for around US$150 through most large music retailers and catalog outlets, although various incentives and sales further reduced the sale price at times. In late 2004, several large music chains were selling the '51 for US$99.99, and even as low as US$69.99 in Guitar Center and Sam Ash stores, as recently as July 2007. Its low price and unique style made it very popular with players who like to modify and upgrade their guitar components. The Squier '51 is now out of production and has developed a strong cult following because of its user-friendly neck and unique sound. Today used examples command a higher price than the guitar did when new; as of 2009 original examples in good condition sell for $150–$200 and up.
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