Naming Rights
When the ballpark first opened in 1994, it was called Franklin Quest Field, which the Franklin Quest Company paid $1.4 million for 15 years for the naming rights in the summer of 1993. It changed its name to Franklin Covey Field in 1997 after Franklin Quest merged with the Covey Leadership Center, becoming FranklinCovey.
On April 7, 2009, the Bees announced that they had reached a multi-year naming-rights deal with Spring Mobile (a Salt Lake City-based AT&T authorized retailer) to provide the ballpark's new name.
Read more about this topic: Spring Mobile Ballpark
Famous quotes containing the words naming and/or rights:
“The night is itself sleep
And what goes on in it, the naming of the wind,
Our notes to each other, always repeated, always the same.”
—John Ashbery (b. 1927)
“Rights! There are no rights whatever without corresponding duties. Look at the history of the growth of our constitution, and you will see that our ancestors never upon any occasion stated, as a ground for claiming any of their privileges, an abstract right inherent in themselves; you will nowhere in our parliamentary records find the miserable sophism of the Rights of Man.”
—Samuel Taylor Coleridge (1772–1834)