Naming Rights
When the ballpark first opened in 1994, it was called Franklin Quest Field, which the Franklin Quest Company paid $1.4 million for 15 years for the naming rights in the summer of 1993. It changed its name to Franklin Covey Field in 1997 after Franklin Quest merged with the Covey Leadership Center, becoming FranklinCovey.
On April 7, 2009, the Bees announced that they had reached a multi-year naming-rights deal with Spring Mobile (a Salt Lake City-based AT&T authorized retailer) to provide the ballpark's new name.
Read more about this topic: Spring Mobile Ballpark
Famous quotes containing the words naming and/or rights:
“Husband,
who am I to reject the naming of foods
in a time of famine?”
—Anne Sexton (1928–1974)
“Close by the Rights of Man, at the least set beside them, are the Rights of the Spirit.”
—Victor Hugo (1802–1885)