Naming Rights
When the ballpark first opened in 1994, it was called Franklin Quest Field, which the Franklin Quest Company paid $1.4 million for 15 years for the naming rights in the summer of 1993. It changed its name to Franklin Covey Field in 1997 after Franklin Quest merged with the Covey Leadership Center, becoming FranklinCovey.
On April 7, 2009, the Bees announced that they had reached a multi-year naming-rights deal with Spring Mobile (a Salt Lake City-based AT&T authorized retailer) to provide the ballpark's new name.
Read more about this topic: Spring Mobile Ballpark
Famous quotes containing the words naming and/or rights:
“Husband,
who am I to reject the naming of foods
in a time of famine?”
—Anne Sexton (1928–1974)
“But you must know the class of sweet women—who are always so happy to declare “they have all the rights they want”; “they are perfectly willing to let their husbands vote for them”Mare and always have been numerous, though it is an occasion for thankfulness that they are becoming less so.”
—Eliza “Mother” Stewart (1816–1908)