Destined To Fail
Though models were unique and often brilliant (who else made a Bristol or the early Jensen?), Spot-On as a diecast brand was destined to fail precisely because of its endearing qualities. Models were more expensive than the competition and more conservative. Each Spot-On model was painted in at least 8, and often 16 different colors, which was attractive to the buyer (and today's collector), but an inefficient production practice (Buising website). Appeal was limited for an expensive line of almost exclusively British vehicles in an increasingly global market. While American children may have been enamored of certain MGs, Jaguars and Rolls Royces, they probably had never heard of Jensens, Bristols, Armstrong Siddeleys, and Meadows. Meanwhile, Matchbox, Corgi, and Dinky always had a few American and other European cars in their lineups. Perhaps it is fortunate Spot-On ceased production just as Mattel Hot Wheels were introduced as the innovation of the thin low friction axle put many more successful toy manufacturers out of business.
Unfortunately, many Spot-On models had artificial chrome attachments that have tended to not last as well as Dinky Toys parts of the era. However, there is a market in replacement parts, and some commercial enterprises undertake full restoration of Spot-On models. Today, Spot-On models are as collectible as Dinky Toys and Corgi Toys, generally commanding even higher prices. The Morris Minor 1000, Jensen 541, Bristol 406, and Meadows Frisky are particular favorites of collectors because they were not produced in either Corgi or Dinky ranges.
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