Sports Media - Sports Stars in The Press Box

Sports Stars in The Press Box

After the Second World War, the sports sections of British national daily and Sunday newspapers continued to expand, to the point where many papers now have separate standalone sports sections; some Sunday tabloids even have sections, additional to the sports pages, devoted solely to the previous day's football reports. In some respects, this has replaced the earlier practice of many regional newspapers which - until overtaken by the pace of modern electronic media - would produce special results editions rushed out on Saturday evenings.

Some newspapers, such as The Sunday Times, with 1924 Olympic 100 m champion Harold Abrahams, or the London Evening News using former England cricket captain Sir Leonard Hutton, began to adopt the policy of hiring former sports stars to pen columns, which were often ghost written. Some such ghosted columns, however, did little to further the reputation of sports journalism, which is increasingly becoming the subject of academic scrutiny of its standards.

Many "ghosted" columns were often run by independent sports agencies, based in Fleet Street or in the provinces, who had signed up the sports star to a contract and then syndicated their material among various titles. These agencies included Pardons, or the Cricket Reporting Agency, which routinely provided the editors of the Wisden cricket almanac, and Hayters.

Sportswriting in Britain has attracted some of the finest journalistic talents. The Daily Mirror's Peter Wilson, Hugh McIlvanney, first at The Observer and lately at the Sunday Times, Ian Wooldridge of the Daily Mail and soccer writer Brian Glanville, best known at the Sunday Times, and columnist Patrick Collins, of the Mail on Sunday, five times the winner of the Sports Writer of the Year Award.

Many became household names in the late 20th Century through their trenchant reporting of often earth-shattering events that have transcended the back pages and been reported on the front pages: the Massacre at the Munich Olympics in 1972; Muhammad Ali's fight career, including his 1974 title bout against George Foreman; the Heysel Stadium disaster; and the career highs and lows of the likes of Tiger Woods, George Best, David Beckham, Lester Piggott and other high profile stars.

McIlvanney and Wooldridge, who died in March 2007, aged 75, both enjoyed careers that saw them frequently work in television. During his career, Wooldridge became so famous that, like the sports stars he reported upon, he hired the services of IMG, the agency founded by the American businessman, Mark McCormack, to manage his affairs. Glanville wrote several books, including novels, as well as scripting the memorable official film to the 1966 World Cup staged in England.

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