Sponsor (commercial)
To sponsor something is to support an event, activity, person, or organization financially or through the provision of products or services. A sponsor is the individual or group that provides the support, similar to a benefactor.
Read more about Sponsor (commercial): Definition, Theories of Sponsorship, Size and Growth of The Sponsorship Market in North America, The Global Sponsorship Market, Sponsorship in Germany, Selling Sponsorship, Leveraging Sponsorships and Activation
Famous quotes containing the word sponsor:
“The most puzzling thing about TV is the steady advance of the sponsor across the line that has always separated news from promotion, entertainment from merchandising. The advertiser has assumed the role of originator, and the performer has gradually been eased into the role of peddler.”
—E.B. (Elwyn Brooks)