Spin Master was once a boy toy market. They had action figures, like Bakugan, but lacked a fashion doll. In 2006, they tried a fashion robot that could move by itself, but this had poor results. They almost gave up, until they finally came up with a new line that was launched in fall 2009: a girl toy line, Liv World The characters are Sophie, Katie, Alexis, Daniela, Hayden,and Jake.
In spring 2012, Spin Master announced that due to high competition and low sales, the Liv World doll line would be discontinued in the fall; it is reportedly to be replaced by La Dee Da.
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Famous quotes containing the word dolls:
“Cinderella and the prince
lived, they say, happily ever after,
like two dolls in a museum case
never bothered by diapers or dust,
never arguing over the timing of an egg,
never telling the same story twice....”
—Anne Sexton (19281974)