Released in summer 2012, La Dee Da is a new fashion brand set to replace Liv World, which is said to be discontinued in fall. The line features a young city girl named Dee and her friends, Tylie, Cyanne and Sloane, who started their own fashion label of the same name. They are fashion designers and always get inspirations everywhere they go and see in which is the theme of their new outfits. The character Dee also has a pet who shares the same taste for fashion, Le Bun. "Dee-sign Time" is often used for this style of fashion design.
Rowdy Shouty Chic is the official tagline.
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