Modern Event
The name was changed again in 1978, to the current Southwestern Exposition and Livestock Show. It is now held every year between January and February. The event lasts 23 days and is home to the World's Original Indoor Rodeo®, displaying 36 performances of professional rodeo annually. In addition, the exposition offers a carnival/midway, live music and entertainment in the Rodeo Roadhouse, multiple kid friendly exhibits, over 22,000 head of livestock and over four acres of commercial exhibits.
Annually, the event generates an estimated 1.5 million for the local economy drawing exhibitors and contestants from all over to the Fort Worth locale. An average of over 900,000 people attend the Show annually, representing more than 80 foreign countries as well as most U.S. states. Eighty-five percent of the show's events take place under roof, reducing the effect of the Winter weather known to local Fort Worthians as "Stock Show Weather." On average, the modern Stock Show has an economic impact of over $100 million for the Fort Worth area.
Initial Stock Show prizes consisted of gifts donated by Fort Worth area merchants. While this practice is no longer utilized, tremendous support from numerous breed associations, local Fort Worth businesses and many volunteer assist in raising cash amounts for livestock premiums. In 2009, a record $210,000 was awarded to Ricki Buckalew and her prize winning European Cross Market Steer during the Sale of Champions. Millions of dollars are awarded annually to livestock and rodeo champions and participants.
Read more about this topic: Southwestern Exposition And Livestock Show
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—Nancy Banks-Smith, British columnist. Guardian (London, February 20, 1979)
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