Early History
The station began life as FLR - 'First Love Radio' - on 8 February 1999, broadcasting from studios in Astra House on the outskirts of Lewisham town centre, backed by the UKRD Group, who sold their stake in the company to Fusion Radio Holdings in April 2000. This transfer of ownership saw the station adopt a new moniker, Fusion 107.3, on 4 December that year.
Fusion Radio Holdings were purchased by the Milestone Group in April 2003, taking control of the former's similarly named Fusion 107.9 station in Oxford, and adding a second operation to its portfolio of London-based radio stations - the first being Time 106.8, operating from studios in Plumstead.
The sale of Milestone's London assets to the Sunrise Radio Group in February 2004 saw Fusion rebranded as Time 107.3, under the directorship of former Ten-17 FM and Dream 107.7 chief Gary Mulligan, with the intention to temporarily move the operation into office space at the group's existing site in Plumstead, facilitating programming-sharing, which formed a significant part of the two stations' output for several months. Ofcom agreed to this 'co-location arrangement' in March 2006, with the stations continuing to operate from premises outside its own service area, although programme sharing was ended.
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