A sound bite (sometimes incorrectly written as "sound byte") is a short clip of speech or music extracted from a longer piece of audio, often used to promote or exemplify the full length piece. In the context of journalism, a sound bite is characterized by a short phrase or sentence that captures the essence of what the speaker was trying to say, and is used to summarize information and entice the reader or viewer. The term was coined by the U.S. media in the 1970s. Since then, politicians have increasingly employed sound bites to summarize their positions.
Due to its brevity, the sound bite often overshadows the broader context in which it was spoken, and can be misleading or inaccurate. The insertion of sound bites into news broadcasts or documentaries is open to manipulation, leading to conflict over journalistic ethics.
Read more about Sound Bite: History, Journalism, Impact
Famous quotes containing the words sound and/or bite:
“Philosophy ... does not talk, but write, or, when it comes personally before an audience, lecture or read; and therefore it must be read to-morrow, or a thousand years hence. But the talker must naturally be attended to at once; he does not talk on without an audience; the winds do not long bear the sound of his voice.”
—Henry David Thoreau (1817–1862)
“And what’s romance? Usually, a nice little tale where you have everything As You Like It, where rain never wets your jacket and gnats never bite your nose and it’s always daisy-time.”
—D.H. (David Herbert)