History
In May 1976, Mego launched a 12 ¼ inch celebrity doll line to compete directly with Mattel's Barbie doll. The first dolls were Sonny and Cher, with Bob Mackie designing an extensive wardrobe for Cher. Mego held a 1,000 guest dinner dance at the Waldorf-Astoria to launch the dolls.
The Cher doll was the No. 1 selling doll in 1976. After the great success of sales of dolls in 1976, another Cher set was released in 1977, including a new wardrobe with a dress, a new doll and a set of interchangeable clothes. The range was closed in 1978 after the release of other toys for the series.
Read more about this topic: Sonny & Cher Dolls
Famous quotes containing the word history:
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There are only two great currents in the history of mankind: the baseness which makes conservatives and the envy which makes revolutionaries.”
—Edmond De Goncourt (1822–1896)
“There is nothing truer than myth: history, in its attempt to “realize” myth, distorts it, stops halfway; when history claims to have “succeeded” this is nothing but humbug and mystification. Everything we dream is “realizable.” Reality does not have to be: it is simply what it is.”
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“The history of this country was made largely by people who wanted to be left alone. Those who could not thrive when left to themselves never felt at ease in America.”
—Eric Hoffer (1902–1983)