History
In May 1976, Mego launched a 12 ΒΌ inch celebrity doll line to compete directly with Mattel's Barbie doll. The first dolls were Sonny and Cher, with Bob Mackie designing an extensive wardrobe for Cher. Mego held a 1,000 guest dinner dance at the Waldorf-Astoria to launch the dolls.
The Cher doll was the No. 1 selling doll in 1976. After the great success of sales of dolls in 1976, another Cher set was released in 1977, including a new wardrobe with a dress, a new doll and a set of interchangeable clothes. The range was closed in 1978 after the release of other toys for the series.
Read more about this topic: Sonny & Cher Dolls
Famous quotes containing the word history:
“I am not a literary man.... I am a man of science, and I am interested in that branch of Anthropology which deals with the history of human speech.”
—J.A.H. (James Augustus Henry)
“History does nothing; it does not possess immense riches, it does not fight battles. It is men, real, living, who do all this.... It is not “history” which uses men as a means of achieving—as if it were an individual person—its own ends. History is nothing but the activity of men in pursuit of their ends.”
—Karl Marx (1818–1883)
“The history of work has been, in part, the history of the worker’s body. Production depended on what the body could accomplish with strength and skill. Techniques that improve output have been driven by a general desire to decrease the pain of labor as well as by employers’ intentions to escape dependency upon that knowledge which only the sentient laboring body could provide.”
—Shoshana Zuboff (b. 1951)