Relationship With Viral Marketing
Social media optimization is in many ways connected to the technique of viral marketing or viral seeding where word of mouth is created through the use of networking in social bookmarking, video and photo sharing websites. An effective SMO campaign can harness the power of viral marketing; for example, 80% of activity on Pinterest is generated through "repinning." Furthermore, by following social trends and utilizing alternative social networks, websites can retain existing followers while also attracting new ones. This allows businesses to build an online following and presence, all linking back to the company's website for increased traffic. For example, with an effective social bookmarking campaign, not only can website traffic be increased, but a site's rankings can also be increased. In a similar way, the engagement with blogs creates a similar result by sharing content through the use of RSS in the blogosphere and special blog search engines.
Read more about this topic: Social Media Optimization
Famous quotes containing the words relationship with and/or relationship:
“Christianity as an organized religion has not always had a harmonious relationship with the family. Unlike Judaism, it kept almost no rituals that took place in private homes. The esteem that monasticism and priestly celibacy enjoyed implied a denigration of marriage and parenthood.”
—Beatrice Gottlieb, U.S. historian. The Family in the Western World from the Black Death to the Industrial Age, ch. 12, Oxford University Press (1993)
“Friendship is by its very nature freer of deceit than any other relationship we can know because it is the bond least affected by striving for power, physical pleasure, or material profit, most liberated from any oath of duty or of constancy.”
—Francine Du Plesssix Gray (20th century)