Relationship With Viral Marketing
Social media optimization is in many ways connected to the technique of viral marketing or viral seeding where word of mouth is created through the use of networking in social bookmarking, video and photo sharing websites. An effective SMO campaign can harness the power of viral marketing; for example, 80% of activity on Pinterest is generated through "repinning." Furthermore, by following social trends and utilizing alternative social networks, websites can retain existing followers while also attracting new ones. This allows businesses to build an online following and presence, all linking back to the company's website for increased traffic. For example, with an effective social bookmarking campaign, not only can website traffic be increased, but a site's rankings can also be increased. In a similar way, the engagement with blogs creates a similar result by sharing content through the use of RSS in the blogosphere and special blog search engines.
Read more about this topic: Social Media Optimization
Famous quotes containing the word relationship:
“Most childhood problems don’t result from “bad” parenting, but are the inevitable result of the growing that parents and children do together. The point isn’t to head off these problems or find ways around them, but rather to work through them together and in doing so to develop a relationship of mutual trust to rely on when the next problem comes along.”
—Fred Rogers (20th century)