Social Media Optimization - Origins

Origins

According to technologist Danny Sullivan, the term "social media optimization" was first used and described by marketer Rohit Bhargava. Bhargava's original five "rules" for conducting social media optimization were:

  1. Increase your linkability
  2. Make tagging and bookmarking easy
  3. Reward inbound links
  4. Help your content travel
  5. Encourage the mashup
  6. Get communities connected

Several authors have added further rules to Bhargava's original post, for a total of 16 rules.

Four years after the initial post, Bhargava posted an updated set of five new rules.

  1. Create shareable content
  2. Make sharing easy
  3. Reward engagement
  4. Proactively share content
  5. Encourage the mashup

Around the same time, entrepreneur and blogger Ben Elowitz proposed as SMO as a broader set of online marketing strategies for all published websites in an era where social platforms are ubiquitous.

In 2009, Frank Speiser and Mike Perrone accidentally started a social optimization business after they had a political podcast, which no one would listen to. They started trying to find a way to get people to interact with their blog through Twitter. They examined the way in which people shared and consumed language, and after a few implementations of this, had noticed that they were in this business of optimizing content - accidentally creating SocialFlow. SocialFlow is now considered one of the biggest social media optimization providers in the United States, Japan and Germany.

Read more about this topic:  Social Media Optimization

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