Origins
According to technologist Danny Sullivan, the term "social media optimization" was first used and described by marketer Rohit Bhargava. Bhargava's original five "rules" for conducting social media optimization were:
- Increase your linkability
- Make tagging and bookmarking easy
- Reward inbound links
- Help your content travel
- Encourage the mashup
- Get communities connected
Several authors have added further rules to Bhargava's original post, for a total of 16 rules.
Four years after the initial post, Bhargava posted an updated set of five new rules.
- Create shareable content
- Make sharing easy
- Reward engagement
- Proactively share content
- Encourage the mashup
Around the same time, entrepreneur and blogger Ben Elowitz proposed as SMO as a broader set of online marketing strategies for all published websites in an era where social platforms are ubiquitous.
In 2009, Frank Speiser and Mike Perrone accidentally started a social optimization business after they had a political podcast, which no one would listen to. They started trying to find a way to get people to interact with their blog through Twitter. They examined the way in which people shared and consumed language, and after a few implementations of this, had noticed that they were in this business of optimizing content - accidentally creating SocialFlow. SocialFlow is now considered one of the biggest social media optimization providers in the United States, Japan and Germany.
Read more about this topic: Social Media Optimization
Famous quotes containing the word origins:
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—W. T. Lhamon, U.S. educator, critic. “Material Differences,” Deliberate Speed: The Origins of a Cultural Style in the American 1950s, Smithsonian (1990)
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