The Social Media Monitoring Sector
There are a wide range of monitoring platforms available, from entry-level free tools to much more powerful enterprise tools, each of which provides different functionality and methods to find, manipulate and work with the relevant data. Some tools are geared more towards engagement, offering solutions to track and respond to mentions of a brand, whilst others are more data-focused, though most tools offer, to varying degrees, a combination of both.
Due to the industry being relatively young, new tools and offerings are still emerging and evolving.
Read more about this topic: Social Media Measurement
Famous quotes containing the words social and/or media:
“I am heartily tired of this life of bondage, responsibility, and toil. I wish it was at an end.... We are both physically very healthy.... Our tempers are cheerful. We are social and popular. But it is one of our greatest comforts that the pledge not to take a second term relieves us from considering it. That was a lucky thing. It is a reform—or rather a precedent for a reform, which will be valuable.”
—Rutherford Birchard Hayes (1822–1893)
“Today the discredit of words is very great. Most of the time the media transmit lies. In the face of an intolerable world, words appear to change very little. State power has become congenitally deaf, which is why—but the editorialists forget it—terrorists are reduced to bombs and hijacking.”
—John Berger (b. 1926)