Quantifying Social Media
It is very difficult, if not impossible, to measure all social media conversation. Due to privacy settings and other issues, not all social media conversation can be found and reported by monitoring tools. However, whilst social media monitoring cannot give absolute figures, it can be extremely useful for identifying trends and for benchmarking, in addition to the uses mentioned above. These findings can, in turn, influence and shape future business decisions.
Read more about this topic: Social Media Measurement
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