Confusion
In 2006, Jupitermedia announced its "Social Marketing" service, with which it aims to enable website owners to profit from social media. Despite protests from the social marketing communities over the hijacking of the term, Jupiter stuck with the name. However, Jupiter's approach is more correctly (and commonly) referred to as social media optimization. Another similar but different marketing approach is holistic marketing which also aims to benefit society, but through aligning the values and ethics of employees and owners of a company with their marketing goals, regardless of the product being marketed.
Read more about this topic: Social Marketing
Famous quotes containing the word confusion:
“There is ... no glamor at banquets—I mean the large formal banquets of big associations and societies. There is only a kind of dignified confusion that gradually unhinges the mind.”
—James Thurber (1894–1961)
“When heaven and earth were in confusion hurl’d
For the debated empire of the world,
Which awed with dreadful expectation lay,
Soon to be slaves, uncertain who should sway:”
—Lucretius (Titus Lucretius Carus)
“Of late the new “life philosophy” has shown a tendency to relapse into a bewildering confusion of logical and poetical means of expression.”
—Johan Huizinga (1872–1945)