Confusion
In 2006, Jupitermedia announced its "Social Marketing" service, with which it aims to enable website owners to profit from social media. Despite protests from the social marketing communities over the hijacking of the term, Jupiter stuck with the name. However, Jupiter's approach is more correctly (and commonly) referred to as social media optimization. Another similar but different marketing approach is holistic marketing which also aims to benefit society, but through aligning the values and ethics of employees and owners of a company with their marketing goals, regardless of the product being marketed.
Read more about this topic: Social Marketing
Famous quotes containing the word confusion:
“Logic is the last scientific ingredient of Philosophy; its extraction leaves behind only a confusion of non-scientific, pseudo problems.”
—Rudolf Carnap (1891–1970)
“The confusion is not my invention. We cannot listen to a conversation for five minutes without being aware of the confusion. It is all around us and our only chance now is to let it in. The only chance of renovation is to open our eyes and see the mess. It is not a mess you can make sense of.”
—Samuel Beckett (1906–1989)
“My grandmother stood among her kettles and ladles.
Smiling, in faulty grammar,
She praised my fortune and urged my lofty career.
So to please her I studied—but I will remember always
How she poured confusion out, how she cooled and labeled
All the wild sauces of the brimming year.”
—Mary Oliver (b. 1935)