Confusion
In 2006, Jupitermedia announced its "Social Marketing" service, with which it aims to enable website owners to profit from social media. Despite protests from the social marketing communities over the hijacking of the term, Jupiter stuck with the name. However, Jupiter's approach is more correctly (and commonly) referred to as social media optimization. Another similar but different marketing approach is holistic marketing which also aims to benefit society, but through aligning the values and ethics of employees and owners of a company with their marketing goals, regardless of the product being marketed.
Read more about this topic: Social Marketing
Famous quotes containing the word confusion:
“[Allegory] should ... be very sparingly practised, lest, whilst the writer plays with his own fancies and diverts himself by cutting the air with his wide spread wings, he should soar out of view of his readers, leaving them in confusion and perplexity to explore his viewless track.”
—Sarah Fielding (1710–1768)
“Perfection of means and confusion of goals seem—in my opinion—to characterize our age.”
—Albert Einstein (1879–1955)
“When heaven and earth were in confusion hurl’d
For the debated empire of the world,
Which awed with dreadful expectation lay,
Soon to be slaves, uncertain who should sway:”
—Lucretius (Titus Lucretius Carus)