Confusion
In 2006, Jupitermedia announced its "Social Marketing" service, with which it aims to enable website owners to profit from social media. Despite protests from the social marketing communities over the hijacking of the term, Jupiter stuck with the name. However, Jupiter's approach is more correctly (and commonly) referred to as social media optimization. Another similar but different marketing approach is holistic marketing which also aims to benefit society, but through aligning the values and ethics of employees and owners of a company with their marketing goals, regardless of the product being marketed.
Read more about this topic: Social Marketing
Famous quotes containing the word confusion:
“[Allegory] should ... be very sparingly practised, lest, whilst the writer plays with his own fancies and diverts himself by cutting the air with his wide spread wings, he should soar out of view of his readers, leaving them in confusion and perplexity to explore his viewless track.”
—Sarah Fielding (1710–1768)
“The LORD will afflict you with madness, blindness, and confusion of mind; you shall grope about at noon as blind people grope in darkness, but you shall be unable to find your way; and you shall be continually abused and robbed, without anyone to help.”
—Bible: Hebrew, Deuteronomy 28:28,29.
“My grandmother stood among her kettles and ladles.
Smiling, in faulty grammar,
She praised my fortune and urged my lofty career.
So to please her I studied—but I will remember always
How she poured confusion out, how she cooled and labeled
All the wild sauces of the brimming year.”
—Mary Oliver (b. 1935)