Confusion
In 2006, Jupitermedia announced its "Social Marketing" service, with which it aims to enable website owners to profit from social media. Despite protests from the social marketing communities over the hijacking of the term, Jupiter stuck with the name. However, Jupiter's approach is more correctly (and commonly) referred to as social media optimization. Another similar but different marketing approach is holistic marketing which also aims to benefit society, but through aligning the values and ethics of employees and owners of a company with their marketing goals, regardless of the product being marketed.
Read more about this topic: Social Marketing
Famous quotes containing the word confusion:
“Of late the new “life philosophy” has shown a tendency to relapse into a bewildering confusion of logical and poetical means of expression.”
—Johan Huizinga (1872–1945)
“Behind her was confusion in the room,
Of chairs turned upside down to sit like people
In other chairs, and something, come to look,
For every room a house has parlor, bedroom,
And dining room thrown pell-mell in the kitchen.”
—Robert Frost (1874–1963)
“The small force that it takes to launch a boat into the stream should not be confused with the force of the stream that carries it along: but this confusion appears in nearly all biographies.”
—Friedrich Nietzsche (1844–1900)