Social Impact theory was created by Bibb Latané in 1981 and consists of three basic rules. The first rule is that social impact is the result of social forces including the strength of the source of impact, the immediacy of the event, and the number of sources exerting the impact. The second rule is the psychosocial rule that says the amount of impact tends to increase as the number of sources increases. However, the most significant difference in impact exists between having 0 sources and having 1 source. The third rule is that the number of targets also affects social impact. The more targets of impact that exist, the less impact each individual target feels.
Read more about Social Impact Theory: Original Research, Subsequent Development, Contemporary Research, Further Reading
Famous quotes containing the words social, impact and/or theory:
“I am heartily tired of this life of bondage, responsibility, and toil. I wish it was at an end.... We are both physically very healthy.... Our tempers are cheerful. We are social and popular. But it is one of our greatest comforts that the pledge not to take a second term relieves us from considering it. That was a lucky thing. It is a reform—or rather a precedent for a reform, which will be valuable.”
—Rutherford Birchard Hayes (1822–1893)
“Too many existing classrooms for young children have this overriding goal: To get the children ready for first grade. This goal is unworthy. It is hurtful. This goal has had the most distorting impact on five-year-olds. It causes kindergartens to be merely the handmaidens of first grade.... Kindergarten teachers cannot look at their own children and plan for their present needs as five-year-olds.”
—James L. Hymes, Jr. (20th century)
“The theory seems to be that so long as a man is a failure he is one of God’s chillun, but that as soon as he has any luck he owes it to the Devil.”
—H.L. (Henry Lewis)