Social Impact theory was created by Bibb Latané in 1981 and consists of three basic rules. The first rule is that social impact is the result of social forces including the strength of the source of impact, the immediacy of the event, and the number of sources exerting the impact. The second rule is the psychosocial rule that says the amount of impact tends to increase as the number of sources increases. However, the most significant difference in impact exists between having 0 sources and having 1 source. The third rule is that the number of targets also affects social impact. The more targets of impact that exist, the less impact each individual target feels.
Read more about Social Impact Theory: Original Research, Subsequent Development, Contemporary Research, Further Reading
Famous quotes containing the words social, impact and/or theory:
“You may cut off the heads of every rich man now living—of every statesman—every literary, and every scientific authority, without in the least changing the social situation. Artists, of course, disappeared long ago as social forces. So did the church. Corporations are not elevators, but levellers, as I see them.”
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“Conquest is the missionary of valour, and the hard impact of military virtues beats meanness out of the world.”
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“The theory of the Communists may be summed up in the single sentence: Abolition of private property.”
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