Social Impact theory was created by Bibb Latané in 1981 and consists of three basic rules. The first rule is that social impact is the result of social forces including the strength of the source of impact, the immediacy of the event, and the number of sources exerting the impact. The second rule is the psychosocial rule that says the amount of impact tends to increase as the number of sources increases. However, the most significant difference in impact exists between having 0 sources and having 1 source. The third rule is that the number of targets also affects social impact. The more targets of impact that exist, the less impact each individual target feels.
Read more about Social Impact Theory: Original Research, Subsequent Development, Contemporary Research, Further Reading
Famous quotes containing the words social, impact and/or theory:
“I’m tired of earning my own living, paying my own bills, raising my own child. I’m tired of the sound of my own voice crying out in the wilderness, raving on about equality and justice and a new social order.... Self-sufficiency is exhausting. Autonomy is lonely. It’s so hard to be a feminist if you are a woman.”
—Jane O’Reilly, U.S. feminist and humorist. The Girl I Left Behind, ch. 7 (1980)
“As in political revolutions, so in paradigm choice—there is no standard higher than the assent of the relevant community. To discover how scientific revolutions are effected, we shall therefore have to examine not only the impact of nature and of logic, but also the techniques of persuasive argumentation effective within the quite special groups that constitute the community of scientists.”
—Thomas S. Kuhn (b. 1922)
“The weakness of the man who, when his theory works out into a flagrant contradiction of the facts, concludes “So much the worse for the facts: let them be altered,” instead of “So much the worse for my theory.””
—George Bernard Shaw (1856–1950)