So Yesterday - Music Video

Music Video

The music video premiered on MTV on July 24, 2003. It was directed by Chris Applebaum. It was also featured on MTV's Making the Video two days after the video's premiere on July 26, 2003. According to Disney Music Group chairman Bob Cavallo, care was taken to see that the video would not be offensive to Duff's young fans and parents, but would work for MTV.

In the video, Duff's plays a break-up prank on her aloof boyfriend. While he is at the beach, she steals his clothes, including an orange t-shirt that reads "Everything is bigger in Texas!". She spends several days taking snapshots of strangers wearing the t-shirt and anonymously sneaking them into his mailbox. His bewilderment turns to dismay when he receives the final package returning the garment along with a picture of Duff smiling, looking back, and wearing a shirt that declares, "you're so yesterday". Throughout the whole video, Duff is shown performing the song with her band. The music video ranked at number one on Total Request Live. It was a staple on the UK incarnation of Total Request Live, reaching a peak of #4. In late August 2003 it was the most streamed music video on AOL.

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Famous quotes containing the words music and/or video:

    “Now the rich stream of Music winds along
    Deep, majestic, smooth, and strong,”
    —Thomas Gray (1716–1771)

    “We attempt to remember our collective American childhood, the way it was, but what we often remember is a combination of real past, pieces reshaped by bitterness and love, and, of course, the video past—the portrayals of family life on such television programs as “Leave it to Beaver” and “Father Knows Best” and all the rest.”
    —Richard Louv (20th century)