Use in Advertisements
In recent years, advertisements have been increasingly influenced by sms language. The longer the message in the advertisement, the less impression it will leave. Hence, short messages that are more catchy, cost and space saving are more commonly used. The visual effect elicited by SMS language also lends a feeling of novelty that helps to make the advertisement more memorable. For example, an advertisement of a book uses the SMS language: EAT RIGHT 4 YOUR TYPE.
Companies focusing on the teen market have the tendency to make use of SMS language in their advertising to capture the attention of their target audience. Since teenagers tend to be the ones using SMS language, they are able to relate to advertisements that use SMS language. Unilever's advertisement for their novel range of deodorant for teenage girls uses the phrase "OMG! Moments." David Lang, president of the team who created the advertisement commented that they desired to bring across the impression that they identify with youth culture and discourse.
Many other companies like McDonald's have also attempted to pursue the teenage market by using SMS language abbreviations in their commercials. McDonald's in Korea has an online video commercial which concludes with: "r u ready?".
Read more about this topic: SMS Language