Concept
Upset not only by the non-smoking policy of most major airlines but by the quality of other amenities such as food and in-flight entertainment, Walts conceived the idea of a "smokers airline". His company would not only allow smoking on flights, but encourage it by handing out free cigarettes and "full-size" ashtrays during flight. The airline also advertised free headsets (for listening to in-flight entertainment) and "real food for real people", which consisted of hamburgers, pizza, and steaks.
Because Federal Aviation Administration restrictions prohibit smoking on flights within the United States, Smokers Express was a membership-based airline. Customers were required to join and pay a $25 yearly fee, and only persons age 21 or older were allowed to join. A side effect to this policy was a promise that the flights would be free of "screaming babies."
Read more about this topic: Smokers Express
Famous quotes containing the word concept:
“The latest creed that has to be believed
And entered in our childish catechism
Is that the All’s a concept self-conceived,
Which is no more than good old Pantheism.”
—Robert Frost (1874–1963)
“I was thinking what an interesting concept it is to eliminate the writer from the artistic process. If we can just get rid of these actors and directors, maybe we got something here.”
—Michael Tolkin, U.S. screenwriter, and Robert Altman. Griffin Mill (Tim Robbins)
“Terror is as much a part of the concept of truth as runniness is of the concept of jam. We wouldn’t like jam if it didn’t, by its very nature, ooze. We wouldn’t like truth if it wasn’t sticky, if, from time to time, it didn’t ooze blood.”
—Jean Baudrillard (b. 1929)