Concept
Upset not only by the non-smoking policy of most major airlines but by the quality of other amenities such as food and in-flight entertainment, Walts conceived the idea of a "smokers airline". His company would not only allow smoking on flights, but encourage it by handing out free cigarettes and "full-size" ashtrays during flight. The airline also advertised free headsets (for listening to in-flight entertainment) and "real food for real people", which consisted of hamburgers, pizza, and steaks.
Because Federal Aviation Administration restrictions prohibit smoking on flights within the United States, Smokers Express was a membership-based airline. Customers were required to join and pay a $25 yearly fee, and only persons age 21 or older were allowed to join. A side effect to this policy was a promise that the flights would be free of "screaming babies."
Read more about this topic: Smokers Express
Famous quotes containing the word concept:
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