Music Videos
The Smashing Pumpkins have been praised for being "responsible for some of the most striking and memorable video clips" and for having "approached videos from a completely artistic standpoint rather than mere commercials to sell albums". MTV's 2001 anniversary special Testimony: 20 Years of Rock on MTV credited the Pumpkins, along with Nine Inch Nails, with treating music videos as an art form during the 1990s. Corgan has said, "We generally resisted the idea of what I call the classic MTV rock video, which is like lots of people jumping around and stuff." The band worked with video directors including Kevin Kerslake ("Cherub Rock"), Samuel Bayer ("Bullet with Butterfly Wings"), and, most frequently, the team of Jonathan Dayton and Valerie Faris ("Rocket", "1979", "Tonight, Tonight", "The End Is the Beginning Is the End", and "Perfect"). Corgan, who was frequently heavily involved in the conception of the videos, said of Dayton and Faris, "I know my versions are always darker, and they're always talking me into something a little kinder and gentler." Videos like "Today", "Rocket", and "1979" dealt with images taken from middle American culture, albeit exaggerated. The group's videos so often avoid the literal interpretation of the song lyrics that the video for "Thirty-Three", with images closely related to the words of the song, was created as an intentional stylistic departure.
The band was nominated for several MTV Video Music Awards during the 1990s. In 1996, the group won seven VMAs total for the "1979" and "Tonight, Tonight" videos, including the top award, Video of the Year, for "Tonight, Tonight". The video was also nominated for a Grammy at the 1997 ceremony. Fans reacted with equal fervor. Of the "Tonight, Tonight" video, Corgan remarked, "I don't think we've ever had people react ... it just seemed to touch a nerve."
Shortly after the band's 2000 breakup, the Greatest Hits Video Collection was released, collecting the band's music videos from 1991 to 2000 and including commentary from Corgan, Iha, Chamberlin, Wretzky, and various music video directors with outtakes, live performances, and the "Try, Try, Try" extended short film. The band has also released several music videos to YouTube and other online sources since its reunion
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Famous quotes containing the words music and/or videos:
“Without music to decorate it, time is just a bunch of boring production deadlines or dates by which bills must be paid.”
—Frank Zappa (1940–1993)
“Ambivalence reaches the level of schizophrenia in our treatment of violence among the young. Parents do not encourage violence, but neither do they take up arms against the industries which encourage it. Parents hide their eyes from the books and comics, slasher films, videos and lyrics which form the texture of an adolescent culture. While all successful societies have inhibited instinct, ours encourages it. Or at least we profess ourselves powerless to interfere with it.”
—C. John Sommerville (20th century)