Agency Principals
The agency's founding partners were CEO Ben Lilley and Creative Director Paul Findlay. Lilley is a regular media commentator, particularly in the area of youth marketing, and was named one of AdNews's forty top industry professionals under forty.
SMART's partners now also include ex-Young & Rubicam strategy planner Ashley Farr and highly-awarded ex-JWT creative director John Mescall, both also regular media commentators. Mescall writes a regular AdNews column, SmartArse, and is an annual on-the-spot reporter from the Cannes Lions International Advertising Festival. While the Creative Director of SMART's Sydney office and stand-up comedian, Daniel Gregory, has featured on a television show about advertising, The Gruen Transfer and is co-author of the book What I Wish I Knew at Eighteen.
Read more about this topic: SMART (advertising Agency)
Famous quotes containing the word agency:
“It is possible that the telephone has been responsible for more business inefficiency than any other agency except laudanum.... In the old days when you wanted to get in touch with a man you wrote a note, sprinkled it with sand, and gave it to a man on horseback. It probably was delivered within half an hour, depending on how big a lunch the horse had had. But in these busy days of rush-rush-rush, it is sometimes a week before you can catch your man on the telephone.”
—Robert Benchley (1889–1945)