Tie-ins
Season three saw the second volume of Smallville: Chloe Chronicles get released. After the first volume received positive responses from viewers, the second volume was created as a continuation, but with Sam Jones III appearing as Pete Ross alongside Allison Mack as Chloe. This volume used the Smallville comic books as a secondary tie-in to the series. Viewers could watch Smallville, followed by Chloe's Chronicles, and finish with the Smallville comic book, which would provide an "enhanced backstory to the online segments". Additionally, the Smallville producers teamed up with Verizon to provide its registered users the chance to view plot updates—in the form of a press release from The Daily Planet—as well as quizzes and games related to the show. As part of the deal, Verizon products and services were placed in various episodes of the show.
Read more about this topic: Smallville (season 3)