Sky (UK and Ireland)

Sky (UK And Ireland)

Sky is the brand name for BSkyB's digital satellite television and radio service, transmitted from the Astra satellites located at 28.2° east (Astra 1N/2A/2B/2C/2D) and Eutelsat's Eutelsat 28A satellite at 28.5°E.

The service was originally launched as Sky Digital in October 1998, distinguishing it from the original analogue service. However, as BSkyB's analogue service ended in October 2001, the service is now more commonly marketed as just 'Sky'.

Sky's main competitor is Virgin TV which offers television by cable.